![]() It's hard to visit any supermarket these days without seeing a Minion's face on something. While the preference for "mature" media isn't completely gone (as seen with the general popularity of TV-MA-rated dramas on channels like HBO or AMC), cuteness in general is, nowadays, far more loved and accepted in North America than it used to be. This situation began to change starting in the 2010s, which can be traced to North America's growing general pushback against the Darker and Edgier trends of the previous decades and the wider spread of Japanese pop culture during this time period. ![]() Even otaku resonated strongly with dark and edgy anime like Neon Genesis Evangelion, Death Note, and Elfen Lied. And, in 19 respectively, the Columbine shooting and The War on Terror left many in the United States confused, angry, and traumatized, and the media of the 2000s reflected this. The trend in question became especially notorious in the 1990s (see the '90s Anti-Hero and Animated Shock Comedy), and it is largely due to a cultural pushback against sanitized media of previous decades. Other things that are likely to be changed by this trope are reducing how pink things appear (pink is neutral in Japan, but feminine in America, which once more causes negative associations) and reducing Minimalistic art to depict more action-y scenes. The trope of " I Want to Be a Real Man" seems to have rooted itself more firmly in this culture. In comparison, American late-90s-early-2000s culture associated the bright, colorful, and innocent with childhood and immaturity, and preferred towards the dark, edgy, and "mature". Japan's culture is generally very accepting of cuteness, and will take it in stride. This has to do with Values Dissonance and, to a lesser extent, Americans Hate Tingle. Sometimes this trope goes the other way, too: an American character may be made cuter for the Japanese release. This is often done to characters who were originally intended to be cute. ![]() Maybe it's as simple as adding Angry Eyebrows, or maybe the character's model is completely redone. When a Japanese game is released Stateside, there's a tendency to make the box art, or even the character models, a little more hardcore. "Why Japanese Boxart is Better," GamesRadar
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